The brokerage that shows its working
Property advice in the UAE is full of confident claims and short on evidence. We built a brokerage where every recommendation carries the registered numbers to prove it, and says so when the numbers say no.
Last reviewed 17 September 2026 · Licence details verified against the RERA and ADREC public registers
The record exists. Buyers never see it.
Buying property in the UAE is unusually well documented and unusually badly explained. Every sale is registered. Every tenancy contract is filed. Every off-plan project has a declared escrow account and a filed completion percentage. What most buyers get handed instead is a brochure, a yield figure with no source, and a broker who has never opened the transaction register for the building they are selling in.
We built Equity Edge the other way round. The starting point for every conversation is what actually registered: the last twelve months of sales in that building, the rents tenants are really signing at, the developer's delivery record on their previous three projects. If the numbers support the purchase, you will see exactly why. If they do not, you will hear that instead, with the comparables that led us there.
Three habits do most of the work
We price against the register, not the portal
Asking prices tell you what sellers hope for. Registered sales tell you what buyers paid. Every listing we take on is checked against its building’s own registered sales over the trailing twelve months, adjusted for floor, view and condition. A rent we quote is benchmarked against registered Ejari contracts in the same community.
We show the payment-plan maths
A plan advertised as 60/40 is a different proposition depending on when the instalments fall, whether there is a post-handover tail, and what the mortgage picture looks like at completion. Our project pages set out the schedule and the cash position at each stage, so two launches compare on the same thing.
We publish the sources
Guides and community pages carry the name of the licensed broker who reviewed them, the date they were last checked, and where the numbers came from. The methodology page sets out how each figure is calculated, including the ones we will not publish because the sample is too thin.
Every figure's calculation, and the ones we refuse to publish, are on the methodology page.
- Publish a yield figure without saying which transactions it came from.
- Quote a developer’s delivery record from their own marketing.
- Put a community stat on a page when the registered sample behind it is too thin to mean anything. We say the sample is thin and leave the number out.
- Take a listing at a price the data will not support. An overpriced listing wastes months of a seller’s time before arriving at the number we could have started at.
4 licensed advisors, working in EN, HI, ES, AR. Every profile carries the licence number, the emirates that person is registered in, the communities they cover and the work they have published.
Equity Edge Real Estate L.L.C is a Dubai licensed brokerage holding RERA office registration number 41610, and is registered with the Abu Dhabi Real Estate Centre under licence 202502855121. We work Dubai and Abu Dhabi as a single market, which is less common than it sounds: most brokerages are licensed on one side of the border and quietly refer the other.
Is Equity Edge a licensed brokerage?
Yes. Equity Edge Real Estate L.L.C holds a Dubai trade licence and a RERA office registration number (ORN), and is registered with ADREC to broker in Abu Dhabi. Every advisor on the team carries their own RERA broker card (BRN), and the numbers are printed on each profile so you can check them against the public registers.
Where does your data come from?
Sold prices and volumes come from Dubai Land Department and ADREC registered transactions. Rents come from registered Ejari contracts and the RERA rental index. Off-plan project detail comes from developer documentation and the DLD and ADREC project registers, including escrow account numbers and filed completion percentages. Our methodology page sets out how each figure is calculated.
Do you charge buyers a fee?
For off-plan purchases the developer pays the commission, so there is no fee to you. For secondary market purchases the standard UAE buyer-side agency fee is 2% plus VAT. For sellers it is 2% plus VAT on completion, no sale no fee. There are no retainers, no marketing charges and no fee for a valuation or a data read.
Which areas do you cover?
Dubai and Abu Dhabi, treated as one market rather than two desks. In practice that means we can compare a Yas Island launch against a Dubai Creek Harbour one on the same yield and payment-plan basis, which is difficult if your broker is only licensed on one side of the border.
Can you help if I am buying from overseas?
Yes. Most of our clients buy without being in the country. Off-plan reservation, KYC, payment and title registration can all be handled remotely, and a power of attorney covers the steps that need a signature in person. We work in several languages and on WhatsApp first, in your time zone.
What happens if the data says a property is a bad buy?
We say so, in writing, with the comparables that led us there. That is the whole point of publishing the working. A brokerage that never talks a client out of a purchase is not advising, it is selling.