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The Brokerage That Shows Its Working

Equity Edge exists because property advice in the UAE is full of confident claims and short on evidence. We built a brokerage where every recommendation carries the registered numbers to prove it.

Danny Anderson
This page is maintained by Danny Anderson, Director · RERA BRN 68689 · ADREC 202503376313
Last reviewed 8 September 2026 · Licence details verified against the RERA and ADREC public registers

Why we started

Buying property in the UAE is unusually well documented and unusually badly explained. Every sale is registered. Every tenancy contract is filed. Every off-plan project has a declared escrow account and a filed completion percentage. The record exists. What most buyers get handed instead is a brochure, a yield figure with no source, and a broker who has never opened the transaction register for the building they are selling in.

We built Equity Edge the other way round. The starting point for every conversation is what actually registered: the last twelve months of sales in that building, the rents tenants are really signing at, the developer's delivery record on their previous three projects. If the numbers support the purchase, you will see exactly why. If they do not, you will hear that instead, and you will see the comparables that led us there.

How we work

Three habits do most of the work, and they are the ones we will be judged on.

We price against the register, not the portal.Asking prices tell you what sellers hope for. Registered sales tell you what buyers paid. Every listing we take on is checked against its building's own registered sales over the trailing twelve months, adjusted for floor, view and condition. When we quote a rent, it is benchmarked against registered Ejari contracts in the same community, not against the optimistic end of a portal search.

We show the payment-plan math. An off-plan plan advertised as 60/40 can be a very different proposition depending on when the instalments fall, whether there is a post handover tail, and what the mortgage picture looks like at completion. Our project pages set out the schedule and the cash position at each stage, so the comparison between two launches is a comparison of the same thing.

We publish the sources. Guides and community pages carry the name of the licensed broker who reviewed them, the date they were last checked, and where the numbers came from. Our methodology page sets out how each figure is calculated, including the ones we will not publish because the sample is too small to be meaningful.

Licensing and coverage

Equity Edge Real Estate L.L.C is a Dubai licensed brokerage holding RERA office registration number 41610, and is registered with the Abu Dhabi Real Estate Centre under licence 202502855121. We work Dubai and Abu Dhabi as a single market, which is less common than it sounds: most brokerages are licensed on one side of the border and quietly refer the other.

Our advisors hold 2 personal RERA broker cards between them, and the team works in EN, ES, HI, AR. Every profile on the team page carries the licence number, the emirates that person is registered in, the communities they cover and the work they have published, so you can check the credentials before the call rather than after it.

What we will not do

We do not publish a yield figure without saying which transactions it came from. We do not quote a developer's delivery record from their own marketing. We do not put a community stat on a page when the registered sample behind it is too thin to mean anything, we say the sample is thin and leave the number out. And we do not take a listing at a price the data will not support, because an overpriced listing wastes months of a seller's time before arriving at the number we could have started at.

What we do differently

Every listing is price-checked against its building's actual registered sales. Every off-plan recommendation shows the payment-plan math and the developer's verified delivery record. Every community guide carries live yields and supply data. When the data says don't buy, we say so, that's the edge.

Find us

Questions people ask about us

Is Equity Edge a licensed brokerage?

Yes. Equity Edge Real Estate L.L.C holds a Dubai trade licence and a RERA office registration number (ORN), and is registered with ADREC to broker in Abu Dhabi. Every advisor on the team carries their own RERA broker card (BRN), and the ones who work Abu Dhabi carry an ADREC card too. Both numbers are printed on each profile page so you can check them against the official registers before you speak to anyone.

Where does your data come from?

Sold prices and volumes come from Dubai Land Department and ADREC registered transactions. Rents come from registered Ejari contracts and the RERA rental index. Off-plan project detail comes from developer documentation and the DLD project register. Live asking prices come from our own listings and the portal feeds we publish to. Nothing on this site is a house estimate dressed up as a fact, and where a number is an estimate we label it as one.

Do you charge buyers a fee?

For off-plan purchases the developer pays the commission, so there is no fee to you. For secondary market purchases the standard UAE buyer-side agency fee is 2% plus VAT. For sellers it is 2% plus VAT on completion, no sale no fee. We tell you which applies before you commit to anything.

Which areas do you cover?

Dubai and Abu Dhabi, treated as one market rather than two desks. In practice that means we can compare a Yas Island launch against a Dubai Creek Harbour one on the same yield and payment-plan basis, which is difficult if your broker is licensed in only one emirate.

Can you help if I am buying from overseas?

Yes. Most of our clients buy without being in the country. Off-plan reservation, KYC, payment and title registration can all be handled remotely, and a power of attorney covers the steps that need a signature in person. We work in several languages across the team and list them on each profile.

What happens if the data says a property is a bad buy?

We say so, in writing, with the comparables that led us there. That is the whole point of publishing the working. A brokerage that never talks a client out of a purchase is not advising, it is selling.

Next: how we calculate every figure · the team and their licences · talk to an advisor