Home · Privacy Policy

Equity Edge Real Estate — Privacy Policy

Effective Date: 19 May 2026 | Last Updated: 19 May 2026

1. Who we are

This privacy policy is issued by Equity Edge Real Estate L.L.C ("we", "us", "our"), a Limited Liability Company registered in the Emirate of Dubai, United Arab Emirates, under Commercial Licence No. 1328101 (Commercial Register No. 2344846, Dubai Chamber Membership No. 526052), with registered address at Office 706-64, Dubai Hills Estate Retail LLC, Sheikh Mohammed Bin Rashid Garden, Dubai, United Arab Emirates.

We operate the real estate brokerage business of Jake Nazer Real Estate, including the Instagram account @jake_nazer, TikTok account @jake_nazer, and our website equityedge.ae.

We are committed to protecting the personal data of individuals who interact with us. This Privacy Policy explains what personal data we collect about you, how we use it, who we share it with, and the rights you have over it.

For any privacy-related questions or to exercise your rights under this policy, contact us at: admin@equityedge.ae or via post at the address above.

2. Scope of this policy

This policy applies to personal data we collect and process about you when you:

  • Comment on or send us a direct message on Instagram or TikTok
  • Send us a WhatsApp message
  • Email us
  • Submit a form on our website
  • Sign up for our offplan project update lists
  • Otherwise communicate with us as a prospective buyer, seller, or other counterparty

It also applies to automated processing of these messages by our AI-assisted lead qualification system ("the Reply Agent").

3. What personal data we collect

When you interact with us we may collect the following categories of personal data:

Identity and contact data:

  • Your full name
  • Phone number (in international format, e.g. +9715xxxxxxxx)
  • Email address
  • Instagram handle or username
  • TikTok handle or username
  • WhatsApp number

Property enquiry data:

  • Your buying or selling intent
  • Property type interest (villa, apartment, townhouse, etc.)
  • Property stage interest (offplan or ready)
  • Budget range
  • Areas or specific projects you are interested in
  • Number of bedrooms
  • Timeline for purchase or sale
  • Any other free-form information you share during our conversation

Website forms (saved as you type): some forms on our website save your entries progressively as you type, before you press submit: so you can leave and resume without losing your place, and so we can follow up on incomplete enquiries. Forms that work this way display a notice to that effect. You can request deletion of any partial entry at any time (see Section 9).

Conversation data:

  • The full content of your messages to us across any of the channels listed in Section 2
  • The replies you receive from us, whether human or AI-generated
  • Timestamps of each message
  • A link or reference to the original message thread on the platform of origin

Technical and platform data (collected automatically):

  • The platform you contacted us through (Instagram, TikTok, WhatsApp, email)
  • Platform-specific identifiers (e.g. Instagram user ID) where provided by the platform
  • The post or advertisement that prompted your enquiry, if applicable

We do not collect government-issued ID numbers, passport details, financial account numbers, or other sensitive personal data through our Reply Agent. If such information is required at a later transaction stage, it is collected and handled separately under documented compliance procedures, not via this automated system.

4. How we use your personal data

We process your personal data for the following purposes:

Lead qualification and response:

  • To classify your enquiry (e.g. whether you are a prospective buyer, seller, or non-relevant inbound)
  • To capture the specific criteria of your enquiry (budget, area, property type) so we can match you to appropriate inventory or services
  • To reply to you in a timely manner, including through AI-assisted automated replies on Instagram, TikTok, WhatsApp, and email
  • To route your enquiry to the appropriate human team member for personal follow-up

Customer relationship management:

  • To create and maintain a contact record in our customer relationship management system (HubSpot)
  • To keep a record of our conversations and decisions about your enquiry
  • To follow up with you about your enquiry over time

Business operations:

  • To send you information about properties or projects matching your stated criteria
  • To send you offplan project updates if you have opted in to receive them
  • To analyse aggregate performance of our channels and improve our service

Legal and regulatory:

  • To comply with applicable laws and regulations, including anti-money-laundering and broker registration requirements
  • To establish, exercise, or defend legal claims

We rely on the following lawful bases for these uses:

  • Your consent, where you have actively chosen to send us a message or sign up for our lists, or where applicable law requires explicit consent.
  • Our legitimate interests in operating and growing our brokerage business, responding to enquiries efficiently, and improving our service.
  • Compliance with legal obligations applicable to us as a UAE-licensed real estate brokerage.

5. Automated AI processing

Some of our replies on Instagram, TikTok, WhatsApp, and email are generated by an AI-assisted Reply Agent. This system:

  • Reads your incoming messages
  • Classifies the intent and category of your enquiry
  • Drafts and sends an automated reply
  • Asks qualifying questions to capture your property criteria
  • Decides whether to route your enquiry to a human team member or to send an automated closing reply

You can request to speak directly to a human team member at any time during your conversation by indicating this in your reply, and your request will be honoured.

The Reply Agent does not make decisions that produce legal effects concerning you. It is a lead qualification and routing tool only; all binding decisions (such as the agreement to provide brokerage services to you, the contractual terms, or the purchase or sale of property) are made by human team members.

6. Who we share your personal data with

We share your personal data only with the following categories of recipients:

Our service providers (data processors acting on our instructions):

  • HubSpot, Inc. (United States) — our customer relationship management platform where lead records and conversation transcripts are stored.
  • WATI / Clare.AI Pte Ltd (Singapore) — our WhatsApp Business solution provider, processing inbound and outbound WhatsApp messages on our behalf.
  • Make.com / Celonis (European Union) — our workflow automation platform that orchestrates message routing.
  • Twilio, Inc. (United States) — our messaging infrastructure provider for certain notification messages.
  • Notion Labs, Inc. (United States) — our internal operations and configuration management platform.
  • Anthropic, PBC (United States) and OpenAI, Inc. (United States) — our AI language model providers, who process message content to generate replies. We use enterprise-grade API access that, by contract, prohibits these providers from using your message content to train their models.
  • Meta Platforms, Inc. (United States) — operator of Instagram, where some message exchange occurs.
  • ByteDance / TikTok Pte. Ltd. (Singapore / United States) — operator of TikTok, where some message exchange occurs.
  • Google LLC (United States) — our email and document infrastructure provider.

Each of these providers is contractually bound to process your personal data only on our documented instructions, to maintain appropriate security measures, and to assist us in meeting our obligations to you.

Our internal team:

The Jake Nazer Real Estate / Equity Edge team members who handle your enquiry have access to your personal data on a need-to-know basis.

Legal and regulatory bodies:

Where required by applicable law, regulation, court order, or legitimate request by a public authority.

We do not sell your personal data to third parties. We do not share your personal data for the marketing purposes of other businesses.

7. International transfers

Some of our service providers are based outside the United Arab Emirates, including in the United States, European Union, and Singapore. Where personal data is transferred outside the UAE, we ensure appropriate safeguards are in place, including standard contractual clauses and the providers' compliance with applicable privacy frameworks.

8. How long we keep your personal data

We retain your personal data for the following periods:

  • Qualified leads (where you have indicated an active interest in buying or selling property): retained in our HubSpot CRM for up to seven (7) years after our last meaningful interaction, in line with typical real estate transaction record-keeping practices.
  • Disqualified or non-relevant inbound (e.g. job enquiries, vendor pitches, irrelevant messages): no contact record is created. The message itself remains on the platform of origin (Instagram, TikTok, WhatsApp) per that platform's retention rules.
  • Conversation transcripts: stored alongside the contact record in HubSpot for the same period as the contact record itself.

After the applicable retention period, we delete or anonymise your personal data unless we are required to retain it longer by law.

9. Your rights

You have the following rights in relation to your personal data:

  • The right to access — request a copy of the personal data we hold about you.
  • The right to rectification — request that we correct any inaccurate or incomplete personal data.
  • The right to erasure — request that we delete your personal data, subject to our legal retention obligations.
  • The right to object or restrict — object to or restrict our processing of your personal data for specific purposes, particularly direct marketing.
  • The right to withdraw consent — where we process your personal data on the basis of your consent, withdraw that consent at any time.
  • The right to data portability — request a copy of your personal data in a structured, machine-readable format.
  • The right to opt out of automated replies — request that any future replies to you be sent by a human team member rather than the AI Reply Agent.
  • The right to lodge a complaint — with the UAE Data Office or, if applicable, a data protection authority in your home jurisdiction.

To exercise any of these rights, contact us at admin@equityedge.ae. For instructions specific to requesting the deletion of your personal data, see our User Data Deletion page at equityedge.ae/data-deletion. We will respond within thirty (30) days of receipt.

10. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption of data in transit, access controls on our internal systems, and regular review of our security practices.

No system can guarantee absolute security. If we become aware of a personal data breach that is likely to result in risk to you, we will notify you and the relevant authorities as required by law.

11. Children's data

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we may have collected such data, please contact us at admin@equityedge.ae and we will delete it.

12. Changes to this policy

We may update this policy from time to time to reflect changes in our practices, our service providers, or applicable law. We will post the updated policy at this URL with a revised "Last Updated" date. Material changes will be communicated to you through the channel you contacted us on, where reasonably practicable.

13. Contact

For any privacy-related question, request, or complaint:

  • Email: admin@equityedge.ae
  • Postal: Equity Edge Real Estate L.L.C, Office 706-64, Dubai Hills Estate Retail LLC, Sheikh Mohammed Bin Rashid Garden, Dubai, United Arab Emirates

This privacy policy is governed by the laws of the United Arab Emirates. Disputes arising in relation to this policy are subject to the exclusive jurisdiction of the courts of the United Arab Emirates.