Sell at the Price the Data Supports: Not a Guess.
Your valuation built from actual registered sales in your building and community, Dubai and Abu Dhabi, then marketed to our qualified buyer base of 60+ nationalities.
How we sell
Data valuation, in 24h
Every comparable registered sale in your building and area, the price the market is actually paying, with the comp sheet to show buyers.
Marketing that converts
Professional media, portal syndication (Property Finder, Bayut), our buyer database, and targeted campaigns to matched investor segments.
Negotiation with proof
Offers negotiated against the data, not sentiment, and progressed through NOC, transfer and handover by our conveyancing desk.
Pricing from the register, not from hope
The single most expensive decision a seller makes is the asking price, and it is usually made from the wrong evidence. Portal listings show what other sellers are asking, which includes every property that has sat unsold for eight months. Registered transactions show what buyers actually paid. We value from the second, using every comparable sale in your building over the trailing twelve months, adjusted for floor, view, layout and condition.
You get the comparable sheet, not just the number. If our valuation is below what you hoped for, you will see exactly which sales led us there and can judge for yourself. And if you want to test the market above the range, we will list there, with a review date and an agreed trigger for adjusting, rather than drifting for a season.
Overpricing costs more than time. A listing that has been live for months carries a visible history on the portals, and buyers negotiate against that history rather than against the comparables. The properties that sell closest to asking are the ones that were priced correctly on day one.
When to sell, and when not to
If you are holding an off-plan unit, the resale window before handover often carries a premium that disappears at completion, once the building is competing with every other resale in it. If you are holding a tenanted apartment, a sale with a tenant in place narrows your buyer pool to investors, and the discount that costs is usually larger than the rent you collect while waiting for vacancy. Those are the two calls that most change the outcome, and they both need your building's own numbers rather than a market view.
Sometimes the honest answer is not to sell yet. If the registered comparables say your building has not caught up with the community around it, or a nearby handover is about to push supply up, we will tell you that and give you the timing rather than take the instruction.
Questions sellers ask
What does it cost to sell?
Our commission is 2% + VAT, payable on completion, no sale, no fee. Your other costs: developer NOC (AED 500–5,000 by developer) and your share of transfer arrangements per the agreed MOU.
How do you decide the asking price?
From registered transactions: every comparable sale in your building/community over the trailing 12 months, adjusted for floor, view and condition. You’ll see the comp sheet. You approve the strategy.
Can I sell an off-plan property before handover?
Yes, in most projects after 30–40% paid, with developer NOC. Off-plan resales are a core desk for us. We track which projects carry resale premiums right now.
Can you handle my rental listing too?
Yes, the same wizard covers rental listings. Your asking rent gets benchmarked against registered Ejari contracts in your community, not portal asking prices.
Last reviewed 8 September 2026 · Sources: DLD and ADREC registered transactions, registered Ejari contracts