
Al Jurf is the coastal escape between the cities: IMKAN's Sha-branded wellness district and beachfront villa phases along the Ghantoot shore, selling privacy, natural beach and second-home calm to buyers from both capitals. It suits second-home purchasers and wellness-retreat investors — closer to Dubai than to Abu Dhabi's centre. It doesn't suit daily-commute households or yield chasers. What to watch: this is a lifestyle-led market with thin liquidity; buy the specific beach position, not the concept. , Equity Edge analyst note
| Layout | Median sale | AED/sqft | Gross yield | Sample |
|---|---|---|---|---|
| Studio | AED 1.6M | 2,849 | , | 12 sales |
| 1 bed | AED 4M | 3,105 | , | 29 sales |
| 2 bed | AED 9.8M | 3,302 | , | 29 sales |
| 3 bed | AED 15.9M | 3,482 | , | 15 sales |
| Layout | Median sale | AED/sqft | Gross yield | Sample |
|---|---|---|---|---|
| 3 bed | AED 4.8M | 1,405 | , | 19 sales |
| 4+ bed | AED 7.0M | 1,737 | , | 103 sales |
| Community | Median AED/sqft | Gross yield | Entry (1BR) |
|---|---|---|---|
| Al Jurf (this guide) | 3,196 | , | AED 4M |
| Saadiyat Island | 3,424 | , | AED 3.1M |
| Yas Island | 2,199 | , | AED 1.8M |
| Al Reem Island | 1,626 | , | AED 1.5M |
The median registered sale price for a Al Jurf apartment is AED 5.2M (89 ADREC-registered sales, 12 months to Jul 2026), or AED 3,196/sqft. The median 1-bedroom sold for AED 4M.
People buying a coastal second home between the two cities — beach villas with gardens, the Sha wellness resort as anchor, and deliberate quiet. It’s the UAE’s answer to an out-of-town coastal retreat rather than a primary-residence community.
The renowned Spanish wellness brand’s first regional outpost anchors Al Jurf’s identity, with Sha Residences trading at the district’s top end. The wellness halo is central to the investment case — and to its risk if positioning shifts.
Thin — second-home coastal product trades slowly everywhere, and the registered sales above (its district registers as Ghadeer Al Tayr) skew to off-plan launches. Enter assuming a long hold and negotiate accordingly.
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