Serro
The facts, verified
About the project
Project general facts Serro is a boutique residential villa community designed around the concept of holistic luxury living. The project features Mediterranean-inspired architecture that blends elegant forms with a calm, nature-oriented aesthetic. The master plan emphasizes balance between built spaces and the environment, creating a serene atmosphere through thoughtful layouts, natural elements, and refined architectural details. The community consists of spacious 3–5 bedroom villas, each designed to offer privacy, comfort, and a strong connection to outdoor spaces. Residents of Serro enjoy a lifestyle centered on wellness, recreation, and social connection. The project includes a curated wellness centre and clubhouse, community swimming pool, sports courts, and dedicated kids’ play areas. Tranquil pathways, water features, and landscaped spaces are integrated throughout the development, encouraging relaxation and an active outdoor lifestyle. These amenities are designed to support both everyday wellbeing and vibrant community living. Interiors at Serro reflect a philosophy of soft luxury and understated elegance. The villas feature soft luxury interiors with natural tones and
Amenities
Serro payment plan
| Milestone | Share | On AED 6.87M |
|---|---|---|
| On booking | 10% | AED 687K |
| During construction | 70% | AED 4.81M |
| Upon Handover | 20% | AED 1.37M |
Run your own numbers
Your purchase
| Milestone | When | Amount |
|---|---|---|
| Downpayment (10%) | On booking | AED 686,589 |
| During construction (70%) | ≈ AED 200,255 equivalent per month over 24 months | AED 4,806,122 |
| Handover (20%) | On completion | AED 1,373,178 |
| DLD fee (4%) | On booking | AED 274,636 |
| Admin / Oqood (est.) | On booking | AED 5,250 |
Serro prices and unit mix
Project documents
The Heights masterplan
Serro location and connectivity
About Emaar
All their projects →
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market, with investor relations reflecting its position as a leading global real estate and lifestyle developer. Its experienced board of directors and innovative leadership team have secured Emaar’s place as a top-tier name in the…
Questions investors ask about Serro
What is the starting price at Serro?
Serro starts from AED 6.87M and runs to AED 11.26M, across 3 bedroom, 3 bedroom, 4 bedroom, 4 bedroom. Prices move with each release; the pack carries the current list.
What is the Serro payment plan?
10% on booking, 70% during construction, 20% upon handover, worked in dirhams on AED 6.87M in the table above. Every instalment is paid into the project’s regulator-controlled escrow account, with the 4% DLD fee on top at registration.
Where is Serro?
In The Heights, Dubai. The The Heights community guide on this site has the registered prices, rents and schools around it.
Does this qualify for the Golden Visa?
Yes, units from AED 2M qualify for the 10-year Golden Visa, including off-plan with a payment plan in progress. We handle the application as part of the purchase.
Is the project escrow-registered?
Escrow details are confirmed in the project pack, payments release to the developer only against certified construction progress.
What are the fees on top of the price?
4% DLD registration fee, admin/registration fees, and our brokerage fee is paid by the developer. You pay no commission buying off-plan through Equity Edge.
