UPSIDE Living
The facts, verified
About the project
Project general facts UPSIDE Living is a contemporary lifestyle-driven residential community, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life. The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth. Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor pat
Amenities
UPSIDE Living payment plan
| Milestone | Share | On AED 1.19M |
|---|---|---|
| On booking | 30% | AED 357K |
| Upon Handover | 35% | AED 416K |
| During 12 months Post Handover | 35% | AED 416K |
UPSIDE Living prices and unit mix
Project documents
Business Bay masterplan
UPSIDE Living location and connectivity
Business Bay registered prices, against UPSIDE Living
Compare against another launch →About SRG Holding
All their projects →
Founded in 1958 by Abdulsalam AlRafi to trade agricultural commodities such as tea, sugar and rice in the AlRas Deira souq, SRG Holding has since grown to become one of the Emirate’s leading family-owned holding companies, with extensive operations in property development and management, real estate investments, and…
Attractions within reach
Getting there
All lines →Schools within reach
Latest published inspection ratings, KHDA (Dubai) and ADEK (Abu Dhabi). Drive times approximate. Full school checker →
Questions investors ask about UPSIDE Living
What is the starting price at UPSIDE Living?
UPSIDE Living starts from AED 1.19M and runs to AED 1.86M, across 0 bedroom, 1 bedroom. Prices move with each release; the pack carries the current list.
What is the UPSIDE Living payment plan?
30% on booking, 35% upon handover, 35% during 12 months post handover, worked in dirhams on AED 1.19M in the table above. Every instalment is paid into the project’s regulator-controlled escrow account, with the 4% DLD fee on top at registration.
Where is UPSIDE Living?
In Business Bay, Dubai. The Business Bay community guide on this site has the registered prices, rents and schools around it.
Is the project escrow-registered?
Escrow details are confirmed in the project pack, payments release to the developer only against certified construction progress.
What are the fees on top of the price?
4% DLD registration fee, admin/registration fees, and our brokerage fee is paid by the developer. You pay no commission buying off-plan through Equity Edge.