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Branded residences, every live launch

Homes carrying a hospitality or fashion brand's name, standards and management, straight from the live developer catalogue. The brand typically adds 25 to 35% over comparable unbranded stock; whether that premium holds at resale is a per-project question our desk answers with registered data, not the brochure.

Vida

5 launches selling

Missoni

3 launches selling

Anantara

3 launches selling

Address

3 launches selling

Ritz-Carlton

2 launches selling

Cavalli

2 launches selling

Paramount

2 launches selling

Jacob & Co

2 launches selling

Marriott

2 launches selling

Four Seasons

2 launches selling

Franck Muller

2 launches selling

Elie Saab

2 launches selling

Bugatti

1 launch selling

Raffles

1 launch selling

Mr. C

1 launch selling

Nikki Beach

1 launch selling

Mercedes-Benz

1 launch selling

Armani

1 launch selling

Six Senses

1 launch selling

W Residences

1 launch selling

Versace

1 launch selling

The Chedi

1 launch selling

Waldorf Astoria

1 launch selling

Trump

1 launch selling

Rixos

1 launch selling

What the brand actually buys

A branded residence pays for three real things:the operator's service standard (often hotel-managed), a design and finish specification the brand polices, and resale liquidity among buyers who shop by brand before location. What it does not automatically buy is outperformance: the premium is paid upfront, so the resale case rests on the brand's pull holding in that specific location.

The honest check is the same as any launch: put the asking AED/sqft next to the area's registered median, and weigh the gap against the service and rental story. Compare any branded launch against its unbranded neighbour, or read the registered sold prices for the area first.

The branded shortlist, curated

Tell us the brands and budget, and a specialist sends the live branded options with the registered numbers beside each, on WhatsApp, same day.